SMstudy® Certified Web Analytics Professional
Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy®Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.
Overview
Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. The SMstudy®Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.
Candidates will be awarded the SMstudy® Certified Web Analytics Professional certification by SMstudy® after passing the exam.
Exam Format
- Multiple choice
- 80 questions
- No negative marks for incorrect answers
- 90-minute duration
- Proctored online exam
Audience Profile
This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional.
Prerequisites
The candidate should have passed the SMstudy® Certified Digital Marketing Professional exam and studied all processes from chapter 7 of the SMstudy® Guide –Digital Marketing book before applying for the SMstudy® Certified Web Analytics Professional.
Course Structure
- 100+ courses
- Videos, Study Guides
- Chapter Tests
- Important terms and concepts
- SMstudy Mobile App
- Multiple choice
- 80 questions
- No negative marks for incorrect answers
- 90-minute duration
- Proctored online exam